Ipsos IndiaBus

The west zone citizens and those from tier 1 cities, emerge happiest. The south zone shows major recovery in Happiness.

Same as August 2024 and May 2024 – 70%. In February 2024, AR had soared to 75%

Education, cleanliness and healthcare top performance areas

Serving staff in restaurants trusted more than govt employees, business leaders, advertising execs
Doctors top the global trust list of professions
Politicians, cabinet officials, priests emerge most untrustworthy

Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode

World’s broadest survey covering 74% of world’s population and 90% of global GDP

Worry around unemployment and inflation further recedes among urban Indians
Crime and Violence, emerges world’s No.1 worry, displacing inflation to 2nd spot

Citizens in the west zone (88%) & tier 1 (85%) cities are the happiest; the East Zone has seen a major drop in happiness due to unrest in Kolkata and Manipur & vagaries of weather

Citizens feeling the pinch around daily spends, savings and investments.

Ipsos IndiaBus is a monthly, pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. There is city-level quota for each demographic segment that ensures the waves are identical with no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average. Data collection is done every month, and the results are calculated on two-months’ rolling sample.