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Global Advisor Survey

7 in 10 Indians Report Being Happy, Even as Happiness Declines Sharply from Last Year

The overlap in drivers of happiness and unhappiness underscores a critical truth: access and absence of them, can decisively shape how Indians feel.

Indonesians most happy; Hungarians least happy.

Ipsos unveiled the 29 market Global Happiness Survey 2026 to mark International Day of Happiness on March 20th. India was placed 22nd in pecking order.

20.03.26

INDIAN CONSUMER MARKET Survey

Excitement high among cricket enthusiasts this IPL - Ipsos IndiaBus IPL Survey

Entertainment (cricketainment) biggest motivation for watching the annual spectacle; T20 format, team format, pull factors too

15.04.24

Perception Survey

73% of urban Indians perceive Ram Temple consecration/ construction to enhance vote bank for the BJP/ NDA: Ipsos IndiaBus Ram Temple Perception Poll

3 in 4 believe Ram Temple will boost economic gains for UP;
1 in 2 feel it was a religious event; 1 in 4 felt it was both a political & religious event

03.03.24

INDIAN CONSUMER MARKET Survey

India tops global survey in satisfaction with romantic/ sex life: Ipsos Global Advisor Love Life Satisfaction Around the World Survey

Ipsos Global Advisor 31 country, Love Life Satisfaction Around the World survey shows interesting insights about urban Indians and their romantic life.

14.02.24

Happiness Survey

76% urban Indians happy in December 2023; tier 1 and west zone citizens happiest: Ipsos IndiaBus Happiness Survey

Family, health biggest contributors to happiness

10.01.24

Happiness Survey

3 in 4 urban Indians are happy in Nov 2023; a 4% increase from last month: Ipsos IndiaBus Happiness Monitor

Tier1 town residents happiest at 86%

21.11.23

Consumption Survey

2 in 3 urban Indians excited about shopping this festival season: Ipsos IndiaBus Festival Poll

Apparels, sweets & snacks, prayer ritual materials, home décor items, dry fruits & chocolates, firecrackers, jewellery, consumer durables etc. top their shopping lists in the festival season

25.10.23

Public opinion Survey

PM Narendra Modi achieves an approval rating of 65% in September 2023: Ipsos IndiaBus Poll

Popularity high in west zone with approval rating of 80%

17.10.23

Happiness Survey

Happiness levels stay steady in September, with no change over previous month: Ipsos IndiaBus Happiness Monitor

69% urban Indians claim to be happy. Full time students, homemakers, women and those with higher education, emerge happiest;
94% of urban Indians living in tier 1 towns claimed to be happy;
West Zone and North Zone residents are happier. Family continues to be the biggest contributor to happiness

18.09.23

Ipsos IndiaBus Happiness Monitor July 2023

Happiness Survey

Happiness drops by 3%, yet 2 in 3 urban Indians claim to be happy in July 2023: Ipsos IndiaBus Happiness Monitor

Happiness surges around work and colleagues/ business associates, for most;
Family, health, and friends emerge top sources of happiness

28.07.23

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