Ipsos IndiaBus

India (64.5) and Indonesia (62.3) are the only countries with a National Index score of 60 or higher.

Citizens of tier1, east, north and west zone, full time parents & homemakers, 45+ age group & with low education emerge happiest

Political parties and politicians rank lowest on trust

Citizens of north zone (86%), tier1 (85%) and east zone (83%) give Mr. Modi a distinction in performance as PM

Ipsos IndiaBus is a monthly, pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians.

Women perceived to get most unfair treatment

What worries Indians?

The survey also captured happiness across a host of parameters and interestingly for most of the parameters, citizens reported an increase in happiness over the previous month.

87% in tier1 happy; 84% in north & west zone; only 55% in south zone happy
Happiness has surged in 2024 versus 2023