Perception

Economic optimism in India remains strong, with 75% of urban Indians confident about the economy, compared to just 36% globally.

• Indian Public Relation industry grew 11% in FY26 to reach ₹3,230 crore; accounting for 12.6% of the Asia-Pacific market.

• Government's share of top client categories has nearly tripled, from 4% in 2022 to 11% in 2026, even as private corporates slip and start-ups surge nearly 4X, marking fundamental shifts in who is buying Public Relations in India

• Reputation now drives real business outcomes; 96% credit PR with building investor confidence, an equal 96% with customer loyalty, and 83% with crisis resilience

• AI investment has more than tripled in three years, from 2% to 7% of revenues, yet giants to mid-sized to emerging firms are placing entirely different strategic bets

Ipsos Survey reveals 59% of Indians plan to watch the tournament, strong backing for Argentina, and high anticipation shaped by iconic players, late-night viewing, and weather uncertainties

Ipsos 29 market International Women’s Day Report

The survey reflects gaps in emotional connection & fulfilment

Overall, six in ten global citizens feel their country is headed in the wrong direction, with 23 out of 29 markets expressing pessimism about the future. Australia showed notably polarized public opinion, reflecting a divided national sentiment.

Cutbacks, amidst surge in displacement puts the onus on wealthier nations, govt, UN, World Bank, NGOs for funding

Indians and global citizens excited and nervous about AI in equal measure – displaying a paradox

Citizens in 28 of 30 markets more optimistic of Ukraine war ending in 2025, versus 6 months ago

Indians and global citizens against their country being militarily involved in the conflict