Market Research


Insights Survey

How marketers can make the most of every ‘Day’

Black Friday offers have come from a multitude of brands — high street brands like Vero Moda and Only, smartphone companies like Xiaomi, Sony and Honor, beauty brands like Body Shop, Kiehl’s and Nykaa — infusing much joy among shoppers.

Consumption Publication

Ipsos Update - September 2019

Our monthly round-up of research and thinking from Ipsos around the world.

Consumer Confidence of Indians ebbs in August 2019: Thomson Reuters-Ipsos PCSI

Pessimism rife for spending, investment, jobs and economy

Opinion: The partial rebound

An iterative approach to research is essential to facilitate speed, collaboration, and continuous learning

Ipsos in India appoints Sonul Verdia as Customer Experience Vertical Head

Ipsos in India has announced that Sonul Verdia will lead its Customer Experience (CX) practice, with immediate effect. He takes over from Parijat Chakraborty, who will focus on Public Affairs & Corporate Reputation businesses.
Ipsos Update Survey

Ipsos Unveils New Look

Ipsos, the third largest market and opinion research company in the world, today revealed a new brand identity and campaign that focuses on the companies and organisations’ need for reliable data and knowledge-based decision-making.
War/Terrorism Survey

Two third Indians want India to protect lives of civilians over country's interest - Ipsos Human Rights Survey

65% Indians (like most global citizens) want prevention of casualties of civilians to take precedence over country’s interest: Ipsos Human Rights Survey
War/Terrorism Survey

Worries apart, 71% Indians feel India is moving in the right direction

Unemployment, graft and terrorism, top worries of Indians: Ipsos What Worries the World Survey
Election Publication

Ipsos Update - June 2019

June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.