Market Research

A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.

He has a dual reporting - to Christophe Cambournac, CEO of Asia, Middle East and Africa (AMEA) and to Hamish Munro, Ipsos global CEO Operations and Ipsos Interactive Services (IIS).

In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.

The research paper showcased adaptation of counselling techniques for better understanding of deeply personal and sensitive issues.

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?

A comprehensive qualitative study conducted in 11 Asian markets to understand Mothering Motivations

Are Baby Boomers on marketers’ radar?

POV by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India

Ipsos and UN Women report on Gender and Displacement caused by the Syria crisis.

Picks up additional charge of Ipsos Observer, MENA