Market Research

Are Baby Boomers on marketers’ radar?

POV by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India

Ipsos and UN Women report on Gender and Displacement caused by the Syria crisis.

Picks up additional charge of Ipsos Observer, MENA

Hiring in sync with Ipsos’ positioning of domain expertise and client centricity

Both, working in conjunction and even competing
Almost half of Indians polled commend government for encouraging entrepreneurship

According to the Thomson Reuters-Ipsos Primary Consumer Sentiment (Consumer Confidence) Index (PCSI), consumer confidence in India has moved up 3.1 percentage points, over previous month. Last month consumer sentiment had fallen drastically.

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?

Across 24 countries, 28% of adults have started a business and 9% have started a charity of community group.

Connected Health: moving in the right direction.