Market Research


Nudge Publication

The Boon of Being in Both Minds

By Sreyoshi Maitra, Executive Director, Ipsos in India
Behavioural Science Publication

OPINION:Nudges Do Not Work For Changing Deep- Seated Human Behaviour

By Kumud Ghoshal, Executive Director, Ipsos UU- Ipsos in India

Ipsos India Recasts Operations Leadership Team

Elevates Deepak Garkhel for APEC Operations; Pratim Thakurta & Kedar Patgaonkar for National Leadership Roles
Insights Survey

How marketers can make the most of every ‘Day’

Black Friday offers have come from a multitude of brands — high street brands like Vero Moda and Only, smartphone companies like Xiaomi, Sony and Honor, beauty brands like Body Shop, Kiehl’s and Nykaa — infusing much joy among shoppers.

Consumption Publication

Ipsos Update - September 2019

Our monthly round-up of research and thinking from Ipsos around the world.

Consumer Confidence of Indians ebbs in August 2019: Thomson Reuters-Ipsos PCSI

Pessimism rife for spending, investment, jobs and economy

Opinion: The partial rebound

An iterative approach to research is essential to facilitate speed, collaboration, and continuous learning

Ipsos in India appoints Sonul Verdia as Customer Experience Vertical Head

Ipsos in India has announced that Sonul Verdia will lead its Customer Experience (CX) practice, with immediate effect. He takes over from Parijat Chakraborty, who will focus on Public Affairs & Corporate Reputation businesses.
Ipsos Update Survey

Ipsos Unveils New Look

Ipsos, the third largest market and opinion research company in the world, today revealed a new brand identity and campaign that focuses on the companies and organisations’ need for reliable data and knowledge-based decision-making.