Marketing

The State of Digital Marketing in India 2025-26
Marketing Publication

The State of Digital Marketing in India 2025-26

The fourth edition of the ET Brand Equity–Ipsos “The State of Digital Advertising in India 2025-26” report reaffirms the strength and scale of digital advertising in the country.
Influence and Impact: A deep dive into User Generated Content and Influencer Marketing
Brand Influencers Publication

Influence and Impact: A deep dive into User Generated Content and Influencer Marketing

As brands navigate the ever-evolving world of marketing, User-Generated Content (UGC) and Influencer Marketing have emerged as two of the most impactful strategies for forging these connections.
Ipsos Views | Brand Success | Marketing | Brand Strategy
Brand Strategy Publication

Mapping out demand spaces by context

Introducing Ipsos' unique demand space segmentation approach
enduring appeal of nostalgia image
Trends & perspectives Publication

57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
authenticity is king
Trends & perspectives Publication

81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
Ipsos | Brand Success | Expectations
Brands Publication

The shifting power of influence

The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
Krishnendu Dutta, Group SL Leader MSU & Innovation; Archana Gupta, Executive Director, MSU, Ipsos India
Consumer Behaviour Publication

90% Urban Indians ready for the Vax Jab: Ipsos Essentials Global Fortnightly Survey

90% Urban Indians ready for the Vax Jab: Ipsos Essentials Global Fortnightly Survey;
75% Urban Indians worry about COVID19 & Health (highest globally);
The syndicated study is a storehouse of insights for marketers on impact on state of mind, state of wallet and future intentions
Eight motivators of purchase in the context of COVID-19 | Ipsos | Coronavirus
Coronavirus Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
Brand Purpose: What’s the Point of You?
Brands Publication

Brand Purpose: What’s the Point of You?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.