Marketing

The State of Digital Marketing in India 2025-26
Marketing Publication

The State of Digital Marketing in India 2025-26

The fourth edition of the ET Brand Equity–Ipsos “The State of Digital Advertising in India 2025-26” report reaffirms the strength and scale of digital advertising in the country.
Influence and Impact: A deep dive into User Generated Content and Influencer Marketing
Brand Influencers Publication

Influence and Impact: A deep dive into User Generated Content and Influencer Marketing

As brands navigate the ever-evolving world of marketing, User-Generated Content (UGC) and Influencer Marketing have emerged as two of the most impactful strategies for forging these connections.
Krishnendu Dutta, Group SL Leader MSU & Innovation; Archana Gupta, Executive Director, MSU, Ipsos India
Consumer Behaviour Publication

90% Urban Indians ready for the Vax Jab: Ipsos Essentials Global Fortnightly Survey

90% Urban Indians ready for the Vax Jab: Ipsos Essentials Global Fortnightly Survey;
75% Urban Indians worry about COVID19 & Health (highest globally);
The syndicated study is a storehouse of insights for marketers on impact on state of mind, state of wallet and future intentions
Eight motivators of purchase in the context of COVID-19 | Ipsos | Coronavirus
Coronavirus Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
Brand Purpose: What’s the Point of You?
Brands Publication

Brand Purpose: What’s the Point of You?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.