Product Innovation

Humanizing AI to Spark Creativity and Brand Success.

Shattering the Stage Gates with Generative AI.

A new framework for understanding consumers’ propensity to switch

Ipsos a global market research company has brought its agile product testing solution, Product Testing (PT) Express, into India.

84% Urban Indians want products using scarce natural resources to be taxed more, even if it ramps up the price and they’ve to pay more: WEF-Ipsos global survey;
3 in 4 Urban Indians also support labeling on products to include mention of usage of scarce natural resources

Ipsos India promotes Anthony Dsouza to Country Service Line Leader, Innovation

Opportunity in Crisis
A POV by Krishnendu Dutta, Group Service Line Leader, Innovation & Market Strategy and Understanding, Ipsos India

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?