Ipsos brings Product Testing (PT) Express into India

Ipsos a global market research company has brought its agile product testing solution, Product Testing (PT) Express, into India.

Amit Adarkar, CEO, Ipsos India, said, “We wait too long for early-stage product learnings on low-risk initiatives. The industry needs research solutions that are lower in cost and with much faster turnaround. The launch of PT express will provide greater agility and value to our business partners.”

What makes PT Express unique, and why should clients be interested?

Anthony Dsouza, Country Service Line Leader, Innovation at Ipsos India, is highly enthused about this new offering: “PT Express can provide you simple “go/ no-go, decision making”. It’s suitable for any type of Product Testing (benchmarking, new product, existing product improvement) that meet the streamlined requirements. It expedites output without compromising on quality. It is a game-changer as it enables clients to make critical, timely business decisions.”

Ipsos is the world’s no.1 Product Testing Company and has been partnering with clients across the globe in the Consumer-Packaged Goods space.