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Ipsos Consumer Pulse April 2026
Consumer Behaviour Survey

Consumers Turn Cautious Amid Economic Uncertainty: Ipsos Consumer Pulse

9 in 10 Indians plan to tighten spending amid inflation fears; households prioritise essentials, value and fuel-efficient choices
These early trends serve as important signals for marketers navigating consumer behaviour during periods of global uncertainty.
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Public opinion Survey

7% slide in optimism for urban Indians in June 2020 – 65% believe India is moving in the right direction

58% global citizens on the contrary believe their country is on the wrong track
COVID19, Unemployment and Poverty & Social Inequality stay top worries both for Indians & global citizens

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Surveys Survey

Indians benevolent towards refugees, but do not want more refugees - World Refugee Day, June 20, 2020 – Ipsos Global Survey

June 20th is World Refugee Day. How do Indians perceive refugees? Who are welcome and who are not? Refugees in times of COVID 19 pandemic? What should be our stance?
Crowd of protesters holding signs | George Floyd | Ipsos
Public opinion Survey

Global support for peaceful Floyd protests in U.S. with majority saying response is appropriate

Majority don’t think violent protests are appropriate response to killing of unarmed man.
Understanding the coronavirus crisis | COVID-19 | Ipsos | Signals
Coronavirus Publication

Signals #8: Understanding the coronavirus crisis

This eighth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
young woman wearing face mask in her car | Ipsos | What worries the world
Coronavirus Survey

72% urban Indians believe India moving in right direction; 7% surge from last round

55% global citizens say their country is on wrong track. COVID19, Unemployment and Poverty & Social Inequality top worries of urban Indians: New What Worries the World global monthly survey.
Woman cleaning the office | Covid-19 myths | ESSENTIALS | Ipsos
COVID-19 Survey

Theories about how COVID-19 spreads varies with emerging markets more likely to believe myths

More people globally believe COVID-19 can live on surfaces for days over other theories.
Understanding the coronavirus crisis | COVID-19 | Ipsos | Signals
Coronavirus Publication

Signals #7: Understanding the coronavirus crisis

This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
Covid-19 crisis | Coronavirus pandemic | As we move from the “age of uncertainty” to the “time of coronavirus”, how will we adapt as consumers, citizens, and humans? | Ipsos
Public Health Survey

Public Opinion on the Covid-19 outbreak

In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic, based on a multi-country poll.
Ipsos Update | Customer Experience | Coronavirus | emerging health and safety agenda | attitudes to work | Ipsos
Coronavirus Publication

Ipsos Update - June 2020

This month’s round-up of research and analysis from Ipsos around the world includes the latest insights on the impacts of coronavirus and how we can plan for the future, customer experience – including the emerging health and safety agenda, attitudes to work, the second world war, and public opinion from New Zealand and Australia.
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