Please bookmark this page for the very latest Ipsos research data exploring public opinion and expert insights related to the coronavirus pandemic. Together, this data shows the evolution of people tracking the coronavirus outbreak and worrying about the health epidemic that continues to worsen, before it gets better. These are the results of an Ipsos survey conducted on the Global Advisor online platform. For additional context on how these issues are impacting your organisation, please reach out.
May 21: Urban Indians treading with utmost caution amid corona virus pandemic – Only 1 in 2 comfortable about returning to workplace; majority will defer letting kids resume school.
May 20: Consumer Confidence freefalls by 8.9 percentage points in May 2020: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index - Consumer sentiment is down for jobs and economy; bottoms out for personal finances & investment for future.
May 14: Forecasting in challenging times
May 13: 40% Urban Indian Purchase Intenders more likely to buy a new or a used car - happy tidings for automotive industry reeling under slowdown & shutdown: Ipsos COVID 19 Impact on Auto Global Study. The automotive industry has been witnessing a roller coaster ride; first it was impacted by the global economic slowdown, and then the shutdown due to the COVID-19 crisis. But going by the findings of the new Ipsos Global Study, the pall of gloom is likely to be lifted.
May 6: 87% urban Indians give high ratings to the Modi govt on its handling of COVID-19 crisis: Ipsos 13-nation COVID 19 Global Survey. In hard hit nations, govt’s performance falls short of expectation in handling.
May 5: Keeping the Show on the Road
May 2: COVID19 has emerged top-most worry of Urban Indians in April 2020: What Worries the World Global Survey. Unemployment, Financial/ Political Corruption, Crime & Violence and Poverty & Social Inequality are the other worries. India bucks global trend of pessimism – 65% Indians say country headed in right direction; 54% global citizens feel their country is on the wrong track.
April 29: Paradox of Indians – Over half (51%) favor opening of economy and businesses, irrespective of full containment of COVID-19; 78% Indians (highest globally) nervous of leaving their homes for travel and work. People globally are divided over whether the economy should open if COVID-19 is not fully contained; hard hit, Italy and China support reopening.
April 23: Climate Change could burgeon into Covid-19 like crisis, warn most urban Indians: Ipsos Earth Day 2020 Global Survey. Urban Indians favor green economic recovery from Covid-19
April 22: Brand rituals in a low-touch world
April 21: 3 in 4 Indians wearing masks to protect themselves from COVID-19. Highest surge in mask adoption seen for Vietnam, China, Italy, Japan and India
April 21: 3 in 5 Indians expect quick recovery of economy post ending of lockdown. Vietnam, China and India, most optimistic of early economic recovery; Spain, France, Italy, United Kingdom, Russia, Japan and Canada most pessimistic of early economic recovery.
April 20: Majority of Indians want the lockdown to be extended. Weekly morale boosting activities should be the norm, (like clapping & lighting of diyas, introduced by the PM), say most
April 15: Awareness of an imminent threat. An analysis of social conversations on coronavirus in India - By Geeta Lobo
April 9: Staying close to your customers
April 8: Brand growth in times of crisis
April 6: 1 in 2 Indians fear for the Weak & Vulnerable, over their own health. 1 in 3 urban Indians are anxious 74% urban Indians will learn a new skill; 72% will become closer to family & friends
March 26: COVID-19: The Creative Fightback
March 23: The psychology of an epidemic in India
March 17: A vague sense of foreboding in India