Segmentation

Ipsos Generations Report 2026
Generations Survey

Ipsos Generations Report 2026 - Continuity Vs Rupture - Redefines Generational Thinking

First-time workplace cohort insights highlight evolving employee attitudes, while India retains a young consuming class advantage
Ipsos PersonaBot
Artificial Intelligence News

Ipsos announces launch of Ipsos PersonaBot, a groundbreaking AI powered solution to enhance segmentation research

Developed as both a consumer solution and a solution for the healthcare sector, Ipsos PersonaBot is powered by Ipsos Facto, the Group’s generative AI platform.
Sustainability segmentation
Sustainability Survey

92% Indians concerned about the environment; misplaced awareness emerged for impactful actions: Ipsos India Sustainability Segmentation Survey 2024

Sustainability segmentation of Indians put them as Activists, Busy Bystanders & Disengaged Denialists
Ipsos Views | Brand Success | Marketing | Brand Strategy
Brand Strategy Publication

Mapping out demand spaces by context

Introducing Ipsos' unique demand space segmentation approach
India's Hatchback Market | Ipsos
Economy Publication

India's Hatchback Market

The Big Business of Small Cars - India's automobile industry is one of the largest recipients of foreign direct investment within the country and accounts for about 8 per cent of the economy.