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Innovation & Knowledge : Media & Brand Communication

Innovation & Knowledge

Media & Brand Communication

Kenya's Digital Advertising Landscape

In recent years, Kenya has seen a remarkable surge in digital ad spending, as businesses comprehend the significance of a robust online identity. Consequently, the domain of digital advertising in Kenya is witnessing a competitive and vibrant evolution. To keep pace with this rapid expansion and to optimize resources, Ipsos in Kenya offers modern tools such as Ipsos in Kenya Digital Statex monitoring system. This facilitates the measurement of their return on investment (ROI).
1 November 2023
Media & Brand Communication

A Disrupted Media Requires Businesses to Embrace Digital Shift and Innovations

Over the last few years, the media landscape has witnessed unprecedented disruptions fueled by the global COVID-19 pandemic and digital revolution. These two phenomena have led to significant changes in consumer behaviors and shifts in business models.
1 November 2023

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