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Innovation & Knowledge : Media & Brand Communication

Innovation & Knowledge

Media & Brand Communication

Adapting to a disrupted Media Landscape

TV viewership was low in 2015 after digital migration disrupted the status quo. TV Viewership as a category has greatly stabilized but online platform is the new threat. Print readership disrupted; available, real-time online content is a big threat.
30 October 2020
Media & Brand Communication

Keeping the Show on the Road

How to adapt audience measurement methods in times of crisis.
5 May 2020

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Media & Brand Communication

Media consumption habits during the Covid-19 lockdown

Impact Assessment of Media Usage During Quarantine - April 2020
5 May 2020
Public Sector