Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.
Despite media discussions around the drugs, only around a third across 30 countries have heard about the drugs, with a lot of the discourse taking place via social media according to the Ipsos Health Service Report.
Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.
Still, the Expectations and Jobs sub-indices both decline, while the Investment sub-index shows an uptick according to the September 2025 Global Consumer Confidence Index from Ipsos
Across 32 countries, the average age at which people say “old age” begins is 66. Despite the world's ageing population, perceptions of ageing itself have remained largely unchanged since 2018. However, Malaysians stand out as an exception.
![[PRESS RELEASE] - Malaysian Attitudes Towards Ageing](/sites/default/files/styles/hp_slider/public/ct/news_and_polls/2025-09/Ipsos%20Press%20Release_Malaysian%20Attitudes%20to%20Ageing_080825.png?itok=t5-5lcUI)
![[PRESS RELEASE] - Malaysian Attitude Towards Equality](/sites/default/files/styles/list_item_image/public/ct/news_and_polls/2025-09/Ipsos%20Press%20Release%20-%20Malaysian%20Attitudes%20Towards%20Equalities%20040925_1.png?itok=wTeDym3Y)
![[PRESS RELEASE] - Malaysian Attitudes Towards Ageing](/sites/default/files/styles/list_item_image/public/ct/news_and_polls/2025-09/Ipsos%20Press%20Release_Malaysian%20Attitudes%20to%20Ageing_080825.png?itok=6HhbQ0PL)