Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
As we celebrate International Women's Day through #EmbraceEquity in Malaysia this year, our findings review that inequality in social, political and economic rights still exists. However, most Malaysians are optimistic and confident that equality will be achieved in their lifetime.
Ipsos unveils a new global study carried out in 32 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day.
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Although two thirds of Malaysians expect a better year in 2023 than the last year, the expectations are not matching the optimism ahead of 2022, one year ago. The same trend is present both among Asian peers and in the West
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