Affluents and non-Affluents: European identity

There is an increasing preference amongst the Affluents for staying part of the EU.

Some highlights 

  • The vast majority of Affluents primarily identify themselves with their country or region
  • There is an increasing preference amongst the Affluents for staying part of the EU
  • European Affluents as well as non-Affluents prefer to stay in the EU

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Since the Affluents spend more, adopt earlier and recommend often, we strongly believe that engaging and understanding this audience is key for media companies, advertising agencies and brands.

European Affluents Identity | Ipsos | Affluent Survey

There's a deeper story behind the data

This is just a glimpse of the results. These monthly Affluent Highlights show a few notable findings from the rich Affluent Europe Survey database, which contains many more broad and valuable facts about the attitudes, preferences and behaviour of the Affluent population. Our goal? To deliver data and insights to help you understand, and reach, the world's most influential customers. 
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