Global Syndicated Studies | Ipsos

Global Syndicated Studies

Insight into business decision-makers and the affluent around the world.

Ipsos Global Influentials (IGI)

Understand the people who shape the world

The Ipsos Global Influentials (IGI) survey provides the most comprehensive look yet at the cross-media consumption, brand preferences, and attitudes of high earners - the top 20% of household incomes - and company leaders. 

This continuous year-round study, which now includes over 140,000 interviews in 43 countries, maps the behaviours of the people who disproportionately shape public opinion and purchase decisions.

Covering over 1,500 product brands and 800 media brands, IGI is the indispensable tool for:

  • Media Owners: Demonstrate the premium value of their audience to brands and secure premium advertising revenue.
  • Media Agencies: Craft efficient, high-impact cross-media strategies that connect with this hard-to-reach audience.
  • Brands: Understand the attitudes and behaviours of their most valuable people, anticipate market shifts, and drive innovation.

Five benefits of using Ipsos Global Influentials:

  1. Get qualified insights from hard-to-reach audiences: Reach high-net-worth individuals, C-suite executives, and key decision makers who shape industries and markets. IGI surveys more than 140,000 individuals annually, providing up-to-date insights into their evolving needs and desires.
  2. Make informed decisions: Leverage year-round data collection to stay ahead of the curve and inform your strategies with clear and actionable insights.
  3. Gain a global perspective: Tailor your global marketing and advertising strategies by accessing consistent data across 43 markets. IGI offers a comprehensive understanding of the influentials’ landscape, allowing targeted analysis of specific cohorts.
  4. Access in-depth analysis on the trends that matter: Understand how influential audiences really feel about trending topics (e.g., financial outlooks, travel, sports, AI, media habits) through our bimonthly barometers that provide deep dives across key markets.
  5. Enrich your first-party data: Gain a complete understanding of your audiences and uncover blind spots with trusted and comprehensive third-party insights from IGI.

A powerful tool to track, to understand and to act

Continuous tracking enables you to grasp and react to the moments that matter. From understanding life changes to emerging global trends, IGI provides a rich, agile and actionable solution that enables you to convince hard-to-reach audiences on why they need your brand.