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Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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  • Ipsos Global Consumer Confidence Index

    Each month, Ipsos tracks attitudes of consumers in 29 markets on the current and future state of their local economy, their personal financial situation, the employment climate, and their purchasing and investing confidence.
  • Brand Success Survey

    EVENT RECAP | Unlock Brand Success with ESG

    For those who couldn't make it to the actual event, you can find a summary of the day in text and visuals here.
  • Oncology Publication

    Oncology: the disease, dynamics & challenges of market research

    The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved – from patients and their carers to cancer treaters to the companies who manufacture and market treatments.
  • Reputation Publication

    ESG Council Report 2023

    Established in 2023, the Ipsos ESG Council brings together senior level executives with responsibility for sustainability and the development of ESG best practice from some of the most respected corporations in the world.
  • Reputation Publication

    Chief Value Creator?: The changing role of the Chief Sustainability Officer (CSO)

    Here we explore the changing role of the CSO and what this tells us about how organisations are responding to the challenges of ESG and sustainability.
  • Reputation Publication

    What is driving change: the role of stakeholder management

    While the concepts that sit behind ESG are certainly not new - and have been at the centre of corporate strategy for decades - the growth and formalisation of ESG as an explicit mission have been catalysts for change. The impacts of this change are far reaching including how companies define, prioritise and manage their stakeholders. This is demonstrated by the rise of stakeholder capitalism, the notion that businesses no longer exist to create profit for shareholders/owners, but instead have a responsibility to create value for a much broader set of stakeholders.