Advertising

Stop selling. Start storytelling.

In an era dominated by ad-skipping, multi-screening, and media fragmentation, the challenge for today’s marketer is no longer just “Who am I reaching?” but “Am I reaching them at all?"

Acquisition.

Winning the battle for memorable attention in advertising.

The power of audience research to support the pursuit of convention-breaking creative ideas.

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

Humanizing AI to Spark Creativity and Brand Success.

Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.