Advertising

Five steps to scale social creative impact, not just volume.

Stop selling. Start storytelling.

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

In an era dominated by ad-skipping, multi-screening, and media fragmentation, the challenge for today’s marketer is no longer just “Who am I reaching?” but “Am I reaching them at all?"

Acquisition.

Winning the battle for memorable attention in advertising.

The power of audience research to support the pursuit of convention-breaking creative ideas.

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.