Market Research

It was an afternoon full of inspiration, participation and conversation. With a plenary session and four rounds of power speeches the program couldn’t have been more packed. Even during breaks and drinks one could enjoy lively demonstrations of all kinds of new solutions that market research is offering us.

Don’t miss out on the latest developments and innovations in market research!
Join us for our 2nd What’s New in Market Research event!

On the 15th of March Ipsos organized it’s second How Brands Innovate in.. event in Amsterdam, called How Brands Innovate in .. the USA.

In his book, How Brands Grow: What Marketers Don’t Know, Byron Sharp outlines a theory about brand marketing and offers marketers several rules to follow to achieve brand growth. Specifically, Sharp asserts that it is penetration growth and not loyalty that is critical to brand success.

Navigating the complex realm of statistical utility for synthetic boosts.

Exploring AI moderation and when to use it

A look back at the highlights from Ipsos experts at the ESOMAR Congress.

Ipsos Strategy3 has been recognized for the fourth year in a row.

This acquisition is a significant expansion for Ipsos in France and adds new strength in the UK and Italy.