Insights Hub

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  Consumption Survey

  World Luxury Tracking: Between new constraints & new expectations

  Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.

  15.10.20
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  Media Publication

  Trust misplaced?

  A report on the future of trust in media.

  14.10.20
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  Media Survey

  Global majority seeks trustworthy news but may be vulnerable to disinformation

  Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.

  14.10.20
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  Coronavirus Publication

  The COVID-19 pandemic eclipses climate risk

  Ipsos today publishes the seventh edition of its Future Risks Report for Axa. This global study measures and ranks changes in the perception of emerging risks by a panel of risk management experts and the general public. Over 20,000 people were interviewed. Conducted in partnership with research institute Ipsos and geopolitical analysis consultancy Eurasia Group, this year’s ranking of the 10 main emerging risks is marked by the Covid-19 crisis.

  08.10.20
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  Happiness Survey

  The state of happiness in a COVID world

  Global Happiness 2020 survey shows happiness has receded in many, but not all countries since last year.

  07.10.20

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  Automotive Publication

  Driving quality

  Quantifying the connection between quality and loyalty in automotive purchase.

  06.10.20
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  Brands Publication

  Pictures speak louder than words: Towards a new understanding of brand choice

  Using metaphor elicitation to gain a truer consumer-centric measure of influence.

  02.10.20
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  Ipsos Update Publication

  Ipsos Update - October 2020

  Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.

  01.10.20
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  Politieke Barometer Survey

  Politieke barometer week 40

  VVD keert dalende trend, PVV stijgt door

  30.09.20
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  What Worries the World Survey

  “What Worries the World?”: COVID-19 is the biggest concern for the sixth successive month

  Six months of data reveal how Coronavirus has shaped countries’ concerns.

  25.09.20
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  Brands Publication

  Dancing with Duality

  Achieving brand growth in a mindful and mindless world.

  23.09.20