Data Collection

A monthly podcast on data collection methods in market research.

Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.

Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.

You may have your own ‘in-house’ data and analysis department but carrying out market research remains a time-consuming job all the same. What if you could partly outsource this? If you would for instance make the analysis yourself, but leave the data collection to Ipsos?

Curation is about doing more with the data you hold in your hands already. It’s about taking a fresh helicopter perspective, connecting knowledge and transforming existing data into consumer-centric insights.

The strength of Jobs to be Done is that it’s always about groundbreaking studies, according to innovation expert Johannes Hartmann.

Do you think you know what your client wants? Think again!

Discover how to generate insights that uncover the needs of your client.