Insights Hub

All content

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  Public opinion Survey

  Are you better off than your parents were? That depends on money

  The No. 1 thing people feel worse off than their parents about is retirement.

  12.02.20
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  Public opinion Survey

  Most say the Coronavirus is an on-going threat; only 1 in 5 see virus contained

  A poll of 8 countries shows strong support for actions including travel bans and quarantines to control the virus.

  12.02.20
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  Public opinion Survey

  Global study explores how wrong people are about the causes of death in their country

  Ipsos’ latest Perils of Perception study highlights public misperceptions across 32 countries about the proportion of people who die from diseases, violence, transport injuries and other causes.

  12.02.20
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  Market Research Survey

  Ipsos acquires a majority stake in Askia

  Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.

  11.02.20
• Brand Measurement Publication

  Ipsos Brand Health Tracking: research into brand performance

  Do you know how well your brand compares to the competition? Whether your brand activities result in the desired outcome? And are you truly aware of the threats and opportunities in the market which will allow you to think and act quickly? Ipsos’ Brand Health Tracking research makes sure you choose the right path that lets your brand grow.

  11.02.20

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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• Innovation Publication

  Ipsos Innovation: the road to fast and daring innovation

  Do you want to translate insights and ideas into successful initiatives? Test and optimise your concept, product, or package design? Or are you looking for ways to maximise quality in order to gain a higher ROI? Ipsos Innovation research helps you recognise opportunities, convert challenges into achievable initiatives and lets you market your bold innovations.

  10.02.20
• Qualitative Publication

  Ipsos Understanding Unlimited: qualitative research

  Are you looking for the ‘why’ and ‘how’ behind the data? Would you like to understand your target audience’s behaviour and attitudes? Or do you strive towards the most relevant and effective way to market your brand or product? Ipsos Understanding Unlimited translates data into usable, in-context insights for a complete understanding.

  10.02.20
• Media Publication

  Ipsos Audience Measurement: audience research into media consumption

  Are you looking for insights into the composition, size and displacement of media consumption? Would you like to find out which types of media you should use to reach your target audience? Or would you like advice about what kind of content will reach your target audience? Ipsos Audience Measurement will offer valuable insights to make sure you’ll make the right decisions and reach optimal ad results.

  10.02.20
• Big idea Publication

  Ipsos Creative Excellence: designing creative concepts

  Do you want to develop an outstanding creative concept which will promote your brand? Would you like to know how to translate your concept into specific marketing communications? And would you like to know if this will have the intended results? Ipsos Creative Excellence will support you through the entire creative process to reach your goal – from first insights into the Big Idea, to monitoring the impact.

  10.02.20
• Digital Publication

  Fortnite: Shaking the Media and Entertainment Industry

  To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite's cyclical relationship with content.

  10.02.20
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  Corporate Survey

  Thank you for joining MIE2020

  On 5 and 6 February the annual MIE conference took place in the Jaarbeurs Utrecht. At our booth we demonstrated our new DIY (Do-It-Yourself) Research tool. During our lectures we brought you up to speed about how to seduce the intuitive mind with your brand and innovations and talked about ‘digital engagement', and what brands can learn from the success of Fortnite.

  10.02.20