CX Global Insights 2025: Unlocking the Future of Customer Experience

In today’s experience economy, great Customer Experience (CX) is paramount to success.  It's no longer enough to simply meet customer expectations; businesses and organisations must anticipate and exceed them.  CX Global Insights 2025, Ipsos' comprehensive global survey, provides the data-driven insights you need to transform your CX strategy and drive measurable business growth.

Key Findings:

CX Drives Brand Choice: 70% of customers choose brands based on the expectation of a good experience. Are you delivering on that promise?

Emotional Connection Matters: Building strong emotional bonds with customers fosters loyalty and advocacy.  Discover how to move beyond functional satisfaction to create true emotional attachment.

The Forces of CX: Understand the six key drivers – Certainty, Fair Treatment, Control, Status, Belonging, and Enjoyment – that shape customer relationships and learn how to leverage them for optimal impact.

AI's Emerging Role: Explore the evolving role of AI in CX and how it can be harnessed to enhance customer interactions and drive efficiency.
Sector-Specific Benchmarks: Compare your CX performance against industry leaders and identify areas for improvement with our detailed sector benchmarks.

Transform Your CX Strategy

CX Global Insights 2025 empowers you to:

Benchmark against competitors: Identify areas where you excel and where you need to improve.

Drive customer loyalty: Cultivate stronger customer relationships by focusing on emotional connection.

Boost business outcomes: Improve customer satisfaction and advocacy, leading to increased revenue and market share.

Future-proof your CX strategy: Understand emerging trends like AI and evolving customer expectations.

Optimise the customer journey: Identify critical "Moments of Truth" and implement targeted improvements.

Access Exclusive Insights

Download the Global Sneak Peek: Gain a comprehensive overview of the global CX landscape and key trends.

Explore the Global Report, Country and Sector-Specific Reports: Dive deeper into your industry and benchmark your performance. Contact us: [email protected] to explore more insights with our local experts.

Join our LinkedIn Live Event on 7 May at 1pm CEST: Hear from our expert panel as they discuss key findings and actionable strategies.

Additional Information and Resources:

Beyond the core findings and offerings of CX Global Insights 2025, Ipsos offers a range of resources and services to support your CX journey:

Custom Reports: Tailored reports focusing on specific sectors or markets to address your unique business needs.

Advanced Analytics: Leverage advanced analytics, including Key Driver Analysis (KDA) and text analytics, to gain deeper insights from your customer data.

Consulting and Advisory Services: Partner with our CX experts to develop and implement a winning CX strategy.

Interactive Workshops: Immerse your team in the insights and develop a tailored action plan for CX success.

Ready to unlock the future of CX? Contact us today to learn more about CX Global Insights 2025 and how we can help you transform your customer experience.