[EVENT] Taste the Future | The Balancing Act of Food, Health & Pharma

We are pleased to invite you to Taste the Future – The Balancing Act of Food, Health & Pharma, an exclusive Ipsos I&O event taking place on 12 March at our office in Amsterdam.

During this afternoon, we will share the latest insights from the Ipsos I&O Food & Health Study. Together, we explore the complex landscape Dutch consumers face when it comes to food, health and the growing role of medication. Learn from our experts and connect with peers from the food, retail and pharma industries.

What to expect

• Insights into the Uneasy Decade – Key Global Trends in the Dutch context.
• Key insights from our newly launched Ipsos I&O Food & Health Study
• A deeper understanding of consumer behaviour and attitudes through newly identified segments
• Perspectives on GLP-1 medication and its impact on food, from both consumer and healthcare professional viewpoints
• Navigating complexity and the role of brands, private label and influencers.
• Interactive discussions on what these developments mean for your category or business

Juicy insights we dive into

• 30% of the Dutch population are 'Risk Minimiser", but who are they and what attitudes do they have towards food?
• 1 out of 20 Dutch people consider using medications to lose weight. How does this impact food consumption?
• Processed Food - Do consumers see this as unhealthy?

Programme

Event details

• Date: 12th March
• Location: Ipsos I&O, Amstelveenseweg 760, 1081 JK, Amsterdam
• Time: 15:00-17:00, with networking drinks afterwards
• Language: English
• Cost: Free*

This exclusive event is particularly relevant for professionals working in marketing, innovation, R&D, and insights across the food, beverage, and pharma sectors, as well as public-private organisations involved in health, nutrition, and wellbeing.

We look forward to seeing you on 12 March!

Register here*

*We retain the right to decline those outside of the target audience.