Consumer Behaviour

The data says not yet. But the cracks are real — and they point to where the future is heading, says Alexandre De Saint-Léon.

For those who couln't join, and are keen to access key insights, can join us on April 2nd where we’ll share the most important learnings from the event, including highlights from the Ipsos I&O Food & Health Study.

We are pleased to invite you to Taste the Future – The Balancing Act of Food, Health & Pharma, an exclusive Ipsos I&O event taking place on 12 March at our office in Amsterdam.

Ipsos' Market Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.

Ipsos' Market Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.

Ipsos' Market Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.

Sentiment is largely up in Asia-Pacific, mixed in Latin America, according to the October 2025 release of the Ipsos Global Consumer Confidence Index.

Rejuvenating a Heritage Brand for Gen Z in North America

Ipsos' Market Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.