Consumer Behaviour

Current, Investment and Jobs sub-indices are all down significantly according to the August 2026 Ipsos Global Consumer Confidence Index.

New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.

All four sub-indices rise significantly according to the July 2026 Global Consumer Confidence Index from Ipsos.

Sentiment in Europe rises significantly according to the June 2026 Global Consumer Confidence Index from Ipsos.

Join us for the next Ipsos KEYS webinar as we explore the frontiers of brand trust. We’ll be sharing new analysis and reflections from the Cannes Lions Festival of Creativity, alongside award-winning Ipsos research.

Expectations and Investment sub-indices both rise according to the May 2026 Ipsos Consumer Confidence Index.

At the next episode of our KEYS webinar series, we’ll be launching the fourth edition of our Ipsos Generations Report.

The data says not yet. But the cracks are real — and they point to where the future is heading, says Alexandre De Saint-Léon.

For those who couln't join, and are keen to access key insights, can join us on April 2nd where we’ll share the most important learnings from the event, including highlights from the Ipsos I&O Food & Health Study.