How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
Among the industries being most disrupted by COVID-19, demographic shifts, the rise of convergent commerce – and yes, supply chain disruption – is the fashion industry. Add the rise of Instagram, TikTok, and Twitter influencers, and digitization of both shopping experiences and products, and it’s never been more important for brands to both track (and create!) new social trends and experiences.
Beyond just social listening, brands need a plan to understand what their audience is really saying, spot patterns – and new ideas for innovative products – and anticipate what will happen next. They need to plug into critical emotions and brand associations and be aware of how messages are viewed in different communities or even platforms like the metaverse.
In a new blog, Synthesio’s Cem Mete discusses three areas where social data and an AI-enabled consumer intelligence platform can help fashion brands stay on trend:
So, what does the future hold? No doubt fads will come and go, but consumers will be even more plugged in to what their brands represent. Monitoring real-time consumer feedback and analyzing social data is crucial to survive in this digital-meets-analog marketplace. For more, read the full version of this blog here.
Want to learn about how you can use Synthesio’s AICI platform to keep up with trends and stay ahead of changes in the fashion and luxury space? Click here to set up a demo.