[WEBINAR] From Shopper Insight to Shelf Action

Understanding the drivers behind shopper decisions is essential for effective retail strategy. However, moving from data to practical application requires a combination of technology, validation, and activation.

We are pleased to invite you to our upcoming webinar, "From Shopper Insight to Shelf Action"

This session will feature the Ipsos Simstore team alongside guest speakers from PepsiCo and Unilever to discuss how virtual store technology and behavioural measurement are influencing the industry.

Here is what you will learn from our expert panel:

• The Methodology: Jochem van der Hoeven (Insight Director Simstore) introduces Simstore and outlines the Ipsos Simstore decision tree approach, explaining how we map the routes shoppers take to purchase.
• Business Impact: Alex Foch (Shopper Lead Benelux) from PepsiCo will discuss the impact Simstore studies have on their business. He will provide practical examples of how these insights are currently being applied.
• The Strategic Activation: Keith Sleight (former Global Shopper Lead at Unilever) will speak on the activation of the Simstore approach and the importance of measuring actual behaviour rather than claimed intent.

This session offers an opportunity to hear directly from industry leaders at PepsiCo and Unilever regarding their experience with virtual testing and shopper insights.

Join our free webinar via the button below.

We look forward to welcoming you.