Ipsos Global Trends: 10-year anniversary

Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product.

Discover the latest edition of Ipsos Global Trends

At Ipsos, our relentless curiosity about Society, Markets, and People is what drives us. This propels us to conduct our annual Global Trends survey, designed to delve into the evolving attitudes and values of individuals across the globe.

This year, the 10-year anniversary of Ipsos Global Trends, we undertook the largest public survey in our history. 50,000 interviews were conducted, spanning 50 markets, encompassing 74% of the world's population and 90% of the world's Gross Domestic Product (GDP). This broad coverage ensures a comprehensive understanding of people’s shifting attitudes and values.

This year we unveil our new Global Trends Framework, crafted specifically for this decennial edition. This framework, a product of collaboration across Ipsos underscores Ipsos’ fidelity to robust and reliable data. Our new framework harnesses advanced analytics from 5 million data points, distilled into 23 core human values that anchor our trends.

Along with our public report, we are unveiling our new services which allow you to utilise our Global Trends from direct data access to strategic decision making.

View the Global Trends Archive

Stay tuned for further updates, contact us at [email protected].

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