Ipsos I&O nominated for Data & Insights Agency of 2025

At the beginning of April, it was revealed in the annual Trend Report of market research agencies that Ipsos I&O is now the largest agency in the Netherlands. 

Today, it turns out that we have also been nominated as "Data & Insights Agency 2025" by the industry organisation Data & Insights Network. 

We are very happy about this, of course!

We are even more delighted by the D&IN jury's motivation:

As the jury of the Data Insights Network, we would like to emphasise that Ipsos I&O has submitted a strong entry for the Data & Insights Agency of the Year nomination. Ipsos I&O has convinced us with their innovative approach and solutions, which include both new measurement methods and socially relevant contributions. Their strong vision of the field and the role they play in it has led to an increase in turnover and a visible impact on the market.

Moreover, Ipsos I&O shows attention to young talent and knows how to bridge different disciplines within their broad international network, while maintaining a local feel.

Ipsos I&O's submission distinguishes itself thanks to the diverse examples of their work, ranging from completely new solutions (NMO) to AI applications that are clear and insightful.”

We are proud of our ability to offer customised services even as a large agency.  We are pleased that the jury recognises this, stating:  

"Ipsos I&O meets the requirements of a large and reliable agency. Their entire story, combined with good cases, market research, and AI applications, makes them justifiably proud of their achievements, including the renewed NMO. Therefore, as a jury, we are convinced of their place as one of the three nominated parties.” 

The winners will be announced in Zandvoort on June 26th.