Ipsos judged start-ups at the Prototype Party of the HvA

Validation of prototypes by young entrepreneurs of the future

Capture entrepreneurship in a study, that’s what the Hogeschool van Amsterdam (HvA) aims for. In 2015, the HvA introduced the minor Entrepreneurship inviting approximately 120 students every six months. During this minor, the students get weekly coaching, workshops and training to guide them through the start-up phase. In the second week of the minor, the students present their prototype to gather feedback. Six members of Ipsos were present at the Prototype Party to judge the start-ups based on a few key criteria and declare the winning start-ups by the end of the day. This way, Ipsos can contribute to the young entrepreneurs of the future and stay on top of new trends and innovation. 

[update 3 April] Continue directly reading about the presentations on the 28th of March at the Ipsos Office.

The minor Entrepreneurship challenges the students to do, for example, extensive market research, look for producers and develop a prototype. This way of working is based on the lean start-up method, which favors experimentation over planning, customer feedback over intuition and iterative design over Big Design Up Front. In the first two weeks of the minor, they focus on developing the first version of their product, also called the Minimum Viable Product (MVP).   

They need to determine what the minimum requirements necessary are and do tests with the guests to get relevant feedback. The motor of this feedback loop is known as the build-measure-learn-process. Early mistakes and restrictions become clear in the development phase and useful feedback can be gathered in an early stage. 

Tantoe - a subscription-based biodegradable mouth care kit

On Thursday the 14th of February, the students had their own space in the HvA studio to showcase their start-up. In a short pitch, the students explained the idea behind the start-up and made clear on which aspects they wanted to receive feedback from the judges and guests. Many divergent initiatives have been presented, such as a self-produced limoncello mixed with coffee, a toilet seat made of recycled plastic and a subscription-based biodegradable mouth care kit. After seeing all the presentations of the start-ups, Ipsos declared six winners based on criteria such as feasibility, creativity and innovation. These students will soon be welcomed at the Ipsos office to present the progress of their start-ups.

Group photo with the students behind the start-ups invited by Ipsos


The six start-ups invited by Ipsos (work titles) are:

  • De WC-bril - A toilet seat made of recycled plastic
  • We Are Sapiens - A clock about the origin of the universe and homo sapiens
  • Blend - An interactive video marketing tool 
  • Briefpost - A platfrom that converts social media content into postal letters for the elderly 
  • CreateYoung - A platform for graphic designers that connects students/starters to companies
  • Amevi - A hoodie with detachable sleeves

We were really impressed by the ideas of the young entrepreneurs and would like to thank the Hogeschool van Amsterdam for the invitation! 


[Update 3 April 2019]

Last Thursday 28 March, we received the six selected start-ups at our office at the Amstelveenseweg in Amsterdam to present their progress. After each start-up presented their current situation, each group separately continued in breakout sessions with our Ipsos colleagues. The students received feedback on different issues they are still struggling with during these breakout sessions. These were issues like which marketing audience to target or how to position the product in the market. 

Below a short summary per start-up: 

There are a lot of websites like webshops, insurance or holiday websites where you need to apply a lot of filters, and even then you sometimes still don’t get the selection you want. The tool MAAT. is created as a solution to this problem, by visualizing the filters and make it more compatible for today’s society. By showing full-screen videos with the description of the filters, consumers can choose between 2 different filters at a time.   

Brief-post.nl wants to make social posts offline again to bring social media to the people who are not using internet (yet). Which are mostly the grandparents of this world.  
Families can create their own account in which they can collect all their social media posts every month. This collection of posts will be converted into a monthly paper magazine that will only be sent to the appointed addresses like that of their grandpa and grandma. 

AMEVÍWe are the product that changes with you, so you can stay true to yourself 
Every time you leave your bedroom you should have the feeling that you are wearing that new piece of clothing that you just bought. That is the thought that inspired this start-up to create hoodies with zippers on different places at the sleeves and the waist. The idea is that people buy the hoodies in a set of 2 different colors. This way the different parts of the hoodies can be combined, so that you can create 10 different models out of only 2 pieces of clothing.  

BAANAAN.The solution for logos, websites, printing, corporate identity and more…
Baanaan is a start-up that aims at the match-making between designers and their clients. The idea is that people are often looking for a designer in their own network, but often this designer is not compatible for the job that is offered. That is why BAANAAN wants to make sure that this doesn’t happen anymore, by creating a large network of designers. A client can go to BAANAAN and they can match them with the right designer based on the specifications of the job. 

We are sapiens
This start-up is created to make the world more conscious of the fast-moving times. And to make sure that the world’s history doesn’t get lost. That is why they develop clocks that do not only show the actual time, but also different timescales like the age of the universe or historical events. 

More than waste - Mind your shit 
The closing presentation of the afternoon was by the start-up ‘More than waste’. They create toilet seats of recycled plastic. The story behind this toilet seat is that plastic doesn’t have to be used only once, it can have multiple lives. That is why it is so important to separate the plastic from the regular waste. The plastic for the toilet seats is collected from a recycling company so it is the right combination of plastic. This way the toilet seats can also be recycled again. 

We hope that the students went home with a lot of new ideas and inspiration to make their start-up a great success after this afternoon. We wish them all the best!  

Together at the heart of better decisions.