Ipsos launches FastPack, a new pack screening solution now available on Ipsos.Digital

As part of Ipsos’ commitment to accelerate the delivery of validated metrics grounded in behavioural science, FastPack joins the suite of Innovation solutions (which evaluate and screen concepts, claims, varieties, names, and visuals) available on Ipsos.Digital. 

Developing new products in today’s hyperactive landscape can be a challenge. Attention spans are shrinking, inflation shifted consumers’ behaviours and attitudes, and shopping environments continue to evolve to new spaces. Meanwhile, packaging significantly influences the decision-making process^[1]. As such, it is key for businesses to stay on top of consumers’ evolving expectations to maximize their sales potential. 

FastPack screens and evaluates product packaging to significantly improve sales in market. Within a short span of hours, businesses can quickly prioritize their pack designs through gamified scenarios beyond the shelves, simulating the swift and shifting decisions consumers make in today’s dynamic environments. 

Now on Ipsos.Digital, the solution is accessible to businesses of all sizes, with flexible offerings from DIY to full-service globally with Ipsos account teams. 

FastPack on Ipsos.Digital is an integral step towards our mission to accelerate the innovation journey with end-to-end solutions that enable clients to bring new products to market with confidence”

Virginia Weil
Ipsos Innovation Global Service Line Leader

The solution is readily available on Ipsos.Digital in five key markets and will expand worldwide, and with more product enhancements.

Discover FastPack

Notes

[1] 2018 - Most Americans say that the design of a product's packaging often influences their purchase decisions | Ipsos study.