Communities

Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.

People do not separate their online and offline experiences into separate boxes; they feel equally real to us, existing on the same continuum. Communities should not be an exception.

Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.

Enabling qualitative insights at scale

Ipsos’ qualitative analysis of G-MED Global Physician Online Community (March 16-20, 2020).

Are you looking for the ‘why’ and ‘how’ behind the data? Would you like to understand your target audience’s behaviour and attitudes? Or do you strive towards the most relevant and effective way to market your brand or product? Ipsos Understanding Unlimited translates data into usable, in-context insights for a complete understanding.

A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.

Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.