Product Innovation

In his book, How Brands Grow: What Marketers Don’t Know, Byron Sharp outlines a theory about brand marketing and offers marketers several rules to follow to achieve brand growth. Specifically, Sharp asserts that it is penetration growth and not loyalty that is critical to brand success.

Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.

Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

Shattering the Stage Gates with Generative AI.

Our experts and their guests chat about culture, emerging trends, product innovation, customer experience and much more.

Ipsos is pleased to announce the launch of its intuitive pack screening tool, FastPack, on Ipsos.Digital. Now available on the Ipsos.Digital platform in the US, UK, Australia, India, and South Africa, it offers results in as little as four hours.

The total product experience is driven by more than just sensory signals.

Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.

Be contactless, leverage technology, get social.