Ipsos Update – August 2026

In this edition:

• Shopping With AI – Instead of replacing the shopping eco-system, AI is becoming a powerful enhancement layer.
• World Refugee Day 2026 – Support for the principle of offering refuge comes with scepticism about how this is working in practice. 
• Differential Diagnosis – Synthetic data tools have the potential power to enhance healthcare research meaningfully.
• Energy Transition Barometer 2026 – The energy transition is shaped as much by affordability and security concerns as by climate change.
• Global Infrastructure Index 2026 – Citizens want to prioritise water supply and sewerage more than anything else.
• We British – Britain has become more liberal, diverse & connected, but also more pessimistic about the future.
• Ads at the 2026 World Cup – Brands that relied solely on football-themed settings risked blending into a sea of similar creative executions.
• The Endurance Economy at mid-2026 – Assuming the economy will return to normality is increasingly looking out of touch.

Also:

• Watch the latest KEYS webinars as we share new analysis and reflections from the Cannes Lions Festival of Creativity and more.
• Discover how geopolitical tensions are reshaping the urban Indian consumer’s driving habits.
• The UK now has its seventh Prime Minister in ten years – dive into recent polling to find out the ongoing political challenges and upheavals.
• The latest GP Patient Survey finds positive shifts in experiences in UK practices since last year.