Ipsos Update – December 2025

Nostalgia, COP, Security … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

08.12.25

In this edition:

Is Life Getting Better? – We asked the public to assess how life is in 2025 compared to their perceptions of life in 1975.
Attitudes to COP30 – Across 30 countries, as many people don’t know the main objective of COP30 as know its purpose.
World Affairs & Security Forum – New polling for Halifax International Security Forum explores global attitudes towards conflicts and threats to the world.
Seeing the Unseen – We examine how integrating HI and AI can improve product testing using technologies such as vision AI and AI agents.
Cost of Living Monitor 2025 – The 8th edition tracks how people across 30 countries feel about their finances during the “Uneasy Decade”.
State of Democracy 2025 – The latest edition finds a continued dissatisfaction with how democracy works.
The Cedar’s Turn – We track Lebanon’s emerging momentum and cautious optimism as the nation starts to turn a new leaf.
2026 World’s Best Cities – The newest report reveals the top 100 cities with the best reputations around the world.

Also:

Beyond Appearances is a new book co-authored by Ipsos experts in France, offering reasons why the nation should be uncharacteristically cheerful.
Perceptions of division in the UK have reached their highest point since trends began in 2020. Find out why.
This new report reframes Alzheimer’s disease as a health system risk multiplier and explores the knock-on effects.
The Ipsos Knowledge Center (IKC) Directory has been updated to include the latest research and thinking on a wide range of topics.

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