Ipsos Update – May 2025

To mark this year’s Earth Day, we have released the latest Global Advisor that offers a comprehensive view of public attitudes towards the climate crisis. Staying on a global theme, we have also launched a 29-country survey on the ongoing war in Ukraine and we take a look at America’s standing in the world six months after their election (some of the results may or may not surprise you).

Additionally, our newest Ipsos Views delves into the murky world of misinformation and unpicks it with the help of Ipsos scientific expertise. And our latest partnership with AXA finds sombre results regarding mental health around the world.

In this edition:

People and Climate Change – This 32-country report examines global perceptions and concerns amid rising temperatures.

Decoding Misinformation – We explore the psychological and societal factors that make people prone to believing fake news.

Global Attitudes to the War in Ukraine – The ongoing war finds muted optimism for any kind of end among 29 countries.

AXA Mind Health Report – Research conducted by Ipsos on behalf of AXA reveals a concerning decline in mental wellbeing.

Mobility Barometer – Conducted for Europ Assistance, we found that Europeans are redefining their mobility habits.

What Worries the World? – Inflation remains the number concern while military conflict is becoming a growing worry across Europe.

Does the US Have a Positive Global Impact? – For the first time in ten years, China is now seen as having a more positive influence than the US around the world.

Strive for More 2.0 – The latest POV from America is the go-to female portrayal guide for growth-obsessed marketers.

Also

• The latest KEYS webinar tries to understand the state of ESG in business today.
• Know the New America is a new monthly dispatch of Ipsos’ best insights on the US tailored for the world.
• Stay up-to-date on the plant-based food industry, both globally and in India.
• And, why don’t customers feel valued and proud of the insurer?