This intuitive end-to-end platform provides access to Ipsos’ fully integrated online panels of consumers and other publics. Users first identify their sample – either targeted at a specific audience, or representative of the general population – from Ipsos’ high-quality online samples. Then, they can launch their study in just a few clicks, receiving automated reports within a matter of hours. Ipsos.Digital offers fully automated online and exportable reports including dashboards, native PowerPoint, PDF and a cross tabulation tool.
The platform has been operating since November in the US, the UK, France, Germany, Italy and Spain. Today, Ipsos.Digital expands to 11 new countries (Australia, Brazil, Chile, Canada, Netherlands, South Africa, Sweden, Denmark, Norway, Russia and Poland) with FastFacts, its do-it- yourself (DIY) research tool allowing users to build their own questionnaire. Clients can also choose from over 700 pre-defined sample targets or create their own.
Ipsos.Digital is now live in 17 countries with the target to be available in 60 countries by the end of 2020.
Ipsos has built this tool to seamlessly provide clients with the best of technology and the best professional expertise, providing as-needed access to our expert teams across the world. “Ipsos.Digital reflects our commitment to outstanding research quality and turning data into actionable truth. In an ever-growing DIY market, we bring a unique alternative that combines technology with state-of-the-art knowledge and applies our principles of Security, Simplicity, Speed and Substance,” says Didier Truchot, Ipsos Chairman and CEO.
“The beauty of Ipsos.Digital and the global footprint we are reaching is offering the client a truly end to end fully automatic solution. In each of the 17 integrated counties we offer seamless access to the Ipsos i-Say panel and when needed automatic access to other fully integrated panel partners. Clients can now access insights in hours rather than days or weeks in 17 countries. Platform users can work on their own or obtain assistance from relevant Ipsos experts around the world.” said Andrei Postoaca, CEO Ipsos.Digital.
What’s new in market research
Are you curious about what's new in market research? Visit our new office on Thursday 18 may and find out about the latest research innovations that provide insights with more speed, simplicity, substance and security! Get inspired by Ipsos experts and our client speakers including AkzoNobel, Uber and Hunkemöller.