Looking back on a successful first Better Decisions Breakfast Session

Ipsos' innovation experts Cher and Johannes shared their knowledge and experience with Jobs to be Done during this breakfast session.

The author(s)

  • Lynnet Ligthart Marketing & Communication, Netherlands
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In the morning of Tuesday 4 June, the first Better Decisions Breakfast session was held at the Ipsos Amsterdam office in the Netherlands. Ipsos' innovation experts Cher and Johannes shared their knowledge and experience with Jobs to be Done during this breakfast session. 

Jobs to be Done is a methodology to connect the right 'Jobs' with the right solutions. Jobs are actions that are needed to book progress. According to the philosophy of Jobs to be Done people are looking for products in their life the same way a company looks for a new employee. In contrary to the mainstream approach, in which unfulfilled needs are searched within a product or a category. 

In addition to the presentation there was the possibility for Q&A and in workshop style we discussed how to apply Jobs to Done for the guests’ own business challenges. The guests left the session inspired and with concrete ideas how Jobs to be Done can help them get one step closer towards successful innovations.

Curious to see how Jobs to be Done can help secure the success of your innovations? Contact Cher Pietersz via Cher.Pietersz@ipsos.com or +31 20 6070 878. Or join our presentation (in Dutch) at the NIMA Marketing Day on 20 June, click here for more information. 


Don’t miss out on our next Better Decisions Breakfast Session! 

The next session in the series of Better Decisions Breakfast Sessions takes place on the 2nd of July and focusses on product execution. Keynote speaker will be Global Head of Product Testing, Nick Reynolds
For more information check this webpage
 

The author(s)

  • Lynnet Ligthart Marketing & Communication, Netherlands

Consumer & Shopper