[WEBINAR] KEYS: Dialling Up the S In Sustainability

Connecting with people’s lives is the starting place for any sustainability messaging. But this is even more true in an era where people’s concerns about sustainability are increasingly in competition with their anxieties about other more immediate emergencies: the rising cost of living, domestic and geopolitical instability, uncertainty around AI...

Environmental and social sustainability have always been deeply intertwined, but in the context of today’s endurance economy, it feels even more difficult to tackle one without the other.

On the agenda:

• Where Are We Now? In the recent past, companies were eager to take a stand on sustainability. The era of corporate activism is no more. Or so the story goes. Yet Ipsos research shows that continuing to embed sustainability into business practices remains a crucial long-term strategy and investment.
• Sustainability in a Divided Society: The US remains a deeply politically polarised society, with attitudes towards sustainability issues often falling along party lines. Yet the values that underpin these attitudes remain remarkably aligned. What can the US experience teach us about how to unite disparate groups and make real progress?
• Wellness Across the World: We take a deep dive into how people think and feel about their physical and mental health, exploring how emotional and functional needs differ in different regions of the world.
• Understanding Impact: Sustainability programmes can often be reduced to a box-ticking exercise. How can organisations ensure that resources are directed to initiatives that create the most benefit for people, communities, and the business?