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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
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How to successfully sell products by subscription
3 tips on how to make your product subscription successful
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[BLOG] Curation: Get more out of your existing data
Curation is about doing more with the data you hold in your hands already. It’s about taking a fresh helicopter perspective, connecting knowledge and transforming existing data into consumer-centric insights.
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customer Experience
Delivering a Return on Customer Experience Investment.
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.