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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Global Consumer Confidence Index - April 2019
Consumer confidence up in France, Israel, and Spain; down in Latin America. The April 2019 reading of the Ipsos Global Consumer Confidence Index confirms a downward trend as it drops to 49.0. Over the past three months, the index has fallen by 0.9 point globally.
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Let’s Get Phygital
View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
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Execution only for mortgages: no advice, no trouble
1 in 20 mortagees opts to get an execution only mortgage; an intermediate view after 5 years of execution only
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How technology can fuel behavioral research – and enrich your insights
Integrating technologies that enable more comprehensive and contextual ways of conducting research
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Ipsos Launches Simstore Virtual Solutions
Netherlands-based NORM, with its platform Simstore is launched globally within Ipsos
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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Is your innovation research on its best behavior?
This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.
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GOODS The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
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Ipsos House: The ideal arena for uncovering the truth behind human behaviour
Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.