[EVENT] Pack to the future!

Last 25 and 26 September, we hosted a client event called ‘Pack to the future!’ in Rijen and Amsterdam. During this event we discussed what's next in packaging

The author(s)

  • Lynnet Ligthart Marketing & Communication, Netherlands
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Sustainable packagingGlobal packaging expert Ian Payne kicked off the program, describing how sustainability, among others, drives us to change the way we package our products. Connecting to Ian’s presentation, Innovation expert Cristiana Caldarelli continued the story talking about the importance of the right screening at the start of the process by using Smart Pack Screener. She supported her story with a Bavaria case study. After a short break Research Director Eva van den Heijkant gave a presentation on how to validate packaging in a realistic shopping environment. Closing the day, Ian finished with inspiring examples that gave a glimpse of the future of packaging.

Presentations

Sustainability and other drivers of change
Presented by Ian Payne, Global Head of Pack Testing at Ipsos

Download the presentation here

He recently wrote the following white papers: 

Smart pack screening, get it right from the beginning!
Presented by Cristiana Caldarelli, Associate Research Director Innovation at Ipsos

Download the presentation here

Pack validation in a realistic shopping environment 
Presented by Eva van den Heijkant, Research Director at Ipsos

Download the presentation here

What’s next: Pack into the future
Presented by Ian Payne, Global Head of Pack Testing at Ipsos

Download the presentation here

 

More information

Cristiana Caldarelli

Cristiana Caldarelli

Associate Research Director Innovation at Ipsos

Cristiana.Caldarelli@ipsos.com
+31 20 6070 723

Eva van den Heijkant

Eva van den Heijkant

Research Director at Ipsos

Eva.VanDenHeijkant@ipsos.com
+31 20 607 0918

Ian Payne

Ian Payne

Global head of Pack Testing at Ipsos

Ian.Payne@ipsos.com

 

     

    The author(s)

    • Lynnet Ligthart Marketing & Communication, Netherlands

    Consumer & Shopper