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Bringing Healthcare Segmentations to Life: The Dawn of the GenAI-Powered Persona
Enter the age of generative AI, ushering in a new era of possibility with the advent of the persona bot – a tool with the potential to revolutionise how pharmaceutical companies activate and leverage segmentation data.
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What Worries the World – July 2024
Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.
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July 2024: Consumer confidence mixed in Asia-Pacific
In contrast, sentiment is up in the Middle East and Africa.
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Excitement for the 2024 Paris Games greater than for Tokyo; French enthusiasm lukewarm
Across 33 countries people see the event as having a positive unifying effect and inspiring future generations
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The Directory
The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.