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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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[Webinar] KEYS - Why context really matters - Cultures | Countries | Communities
Join us on the 23rd of March for a new KEYS webinar.
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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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International Women's Day: Global opinion remains committed to gender equality, but half now believe it is coming at the expense of men
Ipsos unveils a new global study carried out in 32 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day.
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Data Dive: How the Russia-Ukraine war is shaping opinions around the globe
In five infographics, we dive deeper into the impact the invasion is having on everything from consumer confidence to concerns about another world conflict.
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Rising consumer confidence in new, larger, February 2023 global sentiment tracker
Global Consumer Confidence Index enhancements include broader coverage and more immediacy.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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Valentine's Day: How satisfied are people with their love life?
Global survey finds Millennials most satisfied with their sex life, but Boomers most likely to feel loved.