Ipsos at Cannes Lions 2023: the week's highlights
Since 1954, the International Festival of Creativity has been held in Cannes and the Lions Awards reward the best agencies. Ipsos was there to bring a total understanding of people, citizens and consumers, with a presence across different stages and forums. Discover the key takeouts.
During Cannes Lions 2023 Ipsos revealed the latest trends, insights and creative breakthroughs that are shaping today’s and tomorrow’s landscape.
Understanding people, citizens, societies and how to ignite successful businesses, brands and communications is in our DNA.
Let our experts guide you through the key takeouts of this exciting week and discover the secrets of brand success.
Day 1 - Creative Marketer of the Year award and how Mattel made Barbie inspirational again
Our Creative Excellence experts Arnaud Debia and Shaun Dix recap our first day at Cannes. Shaun and Arnaud are feeling inspired after hearing from the Cannes Lions’ Creative Marketer of the Year, for a second year in a row. ABI reminded the Cannes Lions audience that to be successful, we need to believe in what we are doing to propel creativity further.
Day 2 - Cannes Lions 2023 Grand Prix winners
Ipsos CEO Ben Page and Brand Health Tracking Chief Growth Officer Laurent Dumouchel delve into Grand Prix winners British Airways and Publicis' working with Cancer pledge.
Discover more in this video as they chat about the drivers behind these award winning campaigns.
Day 3 - AI is not the future, it's now!
AI was the topic of the week in Cannes with major tech companies emphasizing its current significance rather than future potential. Ana-Maria Leyva and Alizée Fraudin discuss its pros and cons for creativity, innovation and business.
Day 4 - How our client and award winner Sanofi led conversations and shaped expectations about the IBS condition
Hear from Helen Wilson and Emmanuel Probst as they share their highlights from Cannes Lions 2023, and the drivers behind some of the Cannes winners and key moments.
Day 5 - Don't do ads, do acts!
In a context where AI is the dominant topic across the festival, Creative Excellence Chief Growth Officer Aurélie Jacquemin and Global Activation Leader Isabelle Fortin discuss the importance of genuine empathy and the human power of “feeling the feelings” to create ads that can make a visible impact on brands and society.
How to surf the polycrisis
With Lindsay Franke, President at Ipsos US, Ben Page, Ipsos' Global CEO and Josy Paul, Chairman at BBDO India.
The world isn’t in crisis. The world is in crises: an economic crisis, growing geopolitical tensions, climate change. The only thing that seems certain is uncertainty. This polycrisis context must be recognised by brand builders to be able to address shifting citizens and consumers needs.
Ipsos research evidenced that three key factors have become more important for brands to surf the polycrisis wave: starting with empathy, shaping expectations, taking the macro and micro contexts into account to drive creative, brand and global success.
Ben Page and Lindsay Franke are joined by Josy Paul from BBDO, to discuss about Ariel and Whisper campaigns and other recent best-in-class examples, demonstrating how empathy, context and expectations are essential to effective creativity.
Genetic rescue: mixing food technology & sustainability in the most eccentric way
With Emmanuel Probst, Ipsos, Bas Korsten, Global chief creative officer at Wunderman Thompson and Tim Noakesmith, Co-founder at Vow
Blending virtual and mortar brand experiences
With Helen Wilson, Ipsos, Brittany Bell, Deeplocal and Kate Hardcastle
What makes successful brands and award-winning campaigns? Discover a selection of key insights from Ipsos!
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