See the Unseen with Product View AI
What if you could see the unseen?
Video and advanced AI in product testing makes the invisible, visible.
Ipsos announces the launch of Product View AI, a new Ipsos HI+AI solution designed to reimagine product testing.
The Challenge
In the world of product testing, the traditional in-home test has long been a staple. However, traditional in-home tests often rely on surveys, which only capture one side of the product experience. Consumer videos augment surveys to enrich product testing – surfacing unspoken rituals, hidden workarounds, and product friction.
| A subtle eyebrow-raise when the shampoo bottle claims to be “sulfate-free.” | A wince when cleaning spray fumes smell strong after the first spray. | A surprised reaction to a makeup foundation pump that dispenses a larger-than-needed dose. |
Recognizing this, Ipsos developed Product View AI, a new Ipsos HI+AI solution designed to reimagine product testing.
Introducing Product View AI
Product View AI augments in-home product tests with consumer videos, observational techniques, Vision AI, and AI agents.
 | See your product experiences in action Beyond surveys, Ipsos collects raw consumer videos of product experiences, revealing everything they do and experience - not just what they say. |
 | De-code emotions and behaviors Ipsos decodes hidden emotions and behaviors with observational techniques, designed to unlock the “why” behind every activity, goal, feeling, action, actor, event, time, space, and object associated with the product. |
 | Test products at speed and scale Vision AI models, fine-tuned with observational techniques, rapidly synthesize the videos at speed and scale, transforming observations into actionable recommendations. |
 | Enrich learnings with Ipsos agents A team of interdisciplinary AI agents – representing a semiotician, anthropologist, neuroscientist, and more - enriches insights, and transforms them into actionable guidance for product development. |
This new approach to product testing transforms unfiltered consumer videos into actionable recommendations for product development - fueling better product decisions and sharper marketing strategies, for fewer product launch failures.
Product View AI turns the say‑do gap into see‑do clarity. Using in‑home video, Computer Vision AI, and expert agents to overcome legacy IHUT blind spots and fast‑track the right fixes, so your product isn’t just tested, it wins.
- Dr. Nikolai Reynolds, Ipsos Global Head of Product Testing
Be a fly on the wall in your product experiences
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| Discover hidden opportunities for product development | Draw on targeted recommendations for product improvement | Develop products that win, with validated methods, consistent KPIs, and proven expertise |
Read our Ipsos Views paper "Seeing the Unseen"
 | Seeing the Unseen, which marks the third edition of our Humanizing AI series, reveals how business, marketing, insight and product development leaders can leverage HI+AI to see moments in product experiences, not memories - at speed, scale, and new levels of depth. |
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As the world’s largest product testing advisor, we provide a suite of solutions designed to measure sensorial, contextual and emotional connections. Using proprietary methods with consistent Key Performance Indicators, Ipsos helps brands achieve superiority at every stage of the product lifecycle.
