Advertising

Transforming adversity into a creative opportunity.

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?

What advertisers need to know about advertising viewability.

We equiped football fans with the latest Shimmer Biometric technology to capture their emotional reactions to Super Bowl ads. Some of them which were loved the most, didn't score that well in terms of emotional pay off. How come?