Advertising

Why only some advertising gets talked about on social media and becomes famous

What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.

This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.

Tailored for success.

How brands can help people to win the war to survive, then revive.

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?

Do you want to develop an outstanding creative concept which will promote your brand? Would you like to know how to translate your concept into specific marketing communications? And would you like to know if this will have the intended results? Ipsos Creative Excellence will support you through the entire creative process to reach your goal – from first insights into the Big Idea, to monitoring the impact.

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.

The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.